Mastering mobile experience is a beast. We’re here to help. Welcome to Tame the Mobile Beast.
Mastering mobile experience is a beast.
We’re here to help.
Welcome to Tame the Mobile Beast.
This show contains everything you need to capture customer value, whether it’s in the app, on the web, or everywhere in between.
Join Airship CMO Tom Butta as he talks to leading experts in product and marketing.
In each episode you’ll hear their strategies and tactics for creating impeccable in-app experiences and leveraging the outside-the-app environment to engage customers across channels.
Tame the Mobile Beast.
Brought to you by the team at Airship.
Tom: [00:00:00] Hi there, I'm Tom Butta, Chief Strategy and Marketing Officer at Airship and host of Masters of MAX. In our first season of the show, we sought out to discover just how brands deliver extraordinary value to their customers. I had the pleasure of speaking with 26 marketing, design, and engineering experts from leading brands such as Meta, Southwest Airlines, and Sam's Club, about their strategies and lessons learned on the twisty path to mobile app mastery.
In each of my conversations, I couldn't stop thinking about the significant challenges these leaders face every day, some of which are so big you could describe them as a beast of a challenge. Which is why I'm excited to introduce the second season of the show and its new name, Tame the Mobile Beast.
In Season Two, we'll focus on the very real problems encountered by mobile customers, people like us, and the innovative ways these problems are being tackled. You'll hear practical advice you can put to use right away, whether your customers are in the app, on the web, or everywhere in between. I hope you'll join me for more amazing conversations in Season Two. Please keep an eye out for Tame the Mobile Beast wherever you enjoy your podcasts. Thank you.