In this episode of Tame the Mobile Beast, Tom is joined by Yeva Koldovska, Product Manager at Headway, one of the world’s fastest-growing companies in edtech. Their conversation focuses on creating user-centric onboarding experiences, which the Headway team calls “empathy-based onboarding.”
In this episode of Tame the Mobile Beast, Tom is joined by Yeva Koldovska, Product Manager at Headway, one of the world’s fastest-growing companies in edtech. Their conversation focuses on creating user-centric onboarding experiences, which the Headway team calls “empathy-based onboarding.”
The idea behind Empathy-Based Onboarding is simple, but powerful. By tailoring onboarding flows to meet individual users’ needs and emphasizing that their voice matters, you are able to bridge the gap between quantifiable business objectives and subjective user experiences. Yeva emphasizes that her team has seen significant boosts in conversion rates with each empathetic onboarding question they have added to the flow.
Additionally, Tom and Yeva address how Headway tackles the challenge of self-development through their innovative approach of microlearning. Each of their products offer bite-sized, digestible pieces of information designed to be consumed during short breaks, making lifelong learning more accessible. Ultimately, the team is hoping their approach will also combat ‘doomscrolling’ to enhance their users’ lives through meaningful learning.
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Guest Quote
"You want to make your onboarding flow a pleasant experience for your users, [but] you [also] have your business goals. There is actually a way to transcend this dichotomy. And that's what we call Empathy-Based Onboarding.” – Yeva Koldovska
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Time Stamps
00:48 Meet Yeva Koldovska
01:27 The Beast of Self-Development
03:58 A new approach to microlearning
08:11 The start of the customer journey
10:19 What is Empathy-Based Onboarding?
21:36 Expanding microlearning through Nibble
25:22 Exploring Headway for Business and B2B solutions
26:17 Addressing future challenges, including tackling doomscrolling
27:49 Rapid-fire questions
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Links
Yeva Koldovska: There is this dichotomy that is often faced by marketing and product teams. On the one hand, you want to make your onboarding flow a pleasant experience for your users and to show that you care about them and their problems. On the other hand, you have your business goals, right? The conversion rates, the revenue, without these, you can't build a great product.
Yeva Koldovska: There is actually a way to transcend this dichotomy, to do both. And that's what we call Empathy-Based Onboarding.
Voiceover: Welcome to Tame the Mobile Beast, everything you need to capture customer value. Here's your host, Chief Strategy and Marketing Officer at Airship, Tom Butta.
Tom Butta: Welcome to another episode of Tame the Mobile Beast. I'm your host, Tom Buda. And today I'm joined by Yeva Khodovska, Product manager at Headway, which is an edtech company that creates microlearning products and helps. This is a big number. [ 100 million users worldwide achieve their personal goals. Yeva has been with a Ukraine-born edtech startup for over four years and has helped the company scale its flagship product, which is the Headway Book Summary app.
Tom Butta: It's really interesting. And now works as the product manager on Nibble. Which is an all-around knowledge app. That's pretty impressive. Eva, thanks for joining us. How are you doing today?
Yeva Koldovska: Hi, Tom. I'm doing great. Thanks for having me today.
Tom Butta: So, before you and I talk a little bit more about Headway and get into some of the details, I wanted to kick off our conversation.
Tom Butta: With a new idea that we've been discussing with others, and it has to do with understanding or really identifying what your big problem is. Like, what's the kind of big hairy problem that you're trying to solve? And a problem that, as challenges go, one can call a beast. Is the expression. So, so this is our beast of the week.
Tom Butta: And I think that beast that you're trying to solve has to do with self-development. Is that right?
Yeva Koldovska: Yes. Yes, it is.
Tom Butta: So, can you share a bit more about this challenge and how you all, you know, solve for this? And really, I think we all are challenged by finding the time. You have this innate, I don't know, feels like as humans, we have this innate desire to just do better, right?
Tom Butta: And we have to continue to kind of grow, which means we need to make time, you know, for that self development seems like it's a pretty big issue. Can you talk about that?
Yeva Koldovska: Yes, of course, Tom, I completely agree. It is right now, harder than ever to prioritize learning and self-growth today. There are several reasons for this.
Yeva Koldovska: Our lives are busier than ever, but our attention spans. Just continue to shrink. Um, right now, I've heard the statistics that 96 percent of people start an online course but fail to finish it. And right now U. S. adults spend more than seven hours daily on smartphones and TV. But I truly believe in learning and in lifelong learning.
Yeva Koldovska: I believe that self-growth shouldn't stop as we get older and stop getting formal education. And I personally have faced this struggle many times before in my life. You know, this feeling when you want to spend your time productively, you want to finish each day. With a feeling of getting better, of becoming a better person, of knowing more, but it is so easy to mindlessly scroll through social media, to not dedicate this time.
Yeva Koldovska: And usual methods of learning, like reading books, watching lectures, they require some time. You have to dedicate like 30 minutes or an hour to sit down and actually do watch this lecture or read a book. That's why I love what we do at Headway so much. Headway is about microlearning. Microlearning is like EdTech 3.0, a new version of learning and a better way to do it every day. Our mission is to help people grow by making the best ideas accessible and crafting enjoyable products. The audience of our products is mostly made of really busy people. They engage with Headway during short breaks. Between their everyday activities.
Tom Butta: I'm very interested in this term microlearning. Is that what you mean by micro? Like short bursts, uh, or nuggets of information or what, what do you mean by that?
Yeva Koldovska: Yeah, that's right. Microlearning is a bite-sized, really small, really fun, and easily digestible pieces of information of knowledge that you can learn that fits really well into your schedule if you're a time and attention-strapped adult, as I think we all are.
Yeva Koldovska: It is much easier to dedicate time to learning, to getting better with microlearning. For example, you're waiting in a queue or you're drinking your morning coffee. Or in a waiting room somewhere or commuting, you can just open the app and get your short bite-sized piece of information of knowledge instead of, for example, scrolling mindlessly.
Tom Butta: Thank you. I do think that most of us do. Well, well, I think there's a time for just downtime, as it were, right? Uh, that doesn't feel like work to just maybe be entertained for a bit. There's also that, that desire, like, okay, that, that was enough. How do I fit in these other things that I'm also interested in?
Tom Butta: And I love this notion that you talked about, and I'm going to put my words on it. So you, you said that most people dedicate time, right? To do these things. But what examples you just use are what's possible to do in real time. And, like, spontaneously. And I think that's really, really cool. That seems to be one of the opportunities that you all at Headway have tapped into, is that right?
Yeva Koldovska: Yes, it is. We have done our own research and we've found out that actually. 77 percent of U.S. adults enjoy reading, but it's hard for them to finish whole books. So people want to do it, but it's really hard to fit it into your schedule if you're really busy and if you have a lot of responsibilities.
Tom Butta: And is that how you guys started? Did you start as sort of like providing, you know, an online book or app book, you know, uh, facility, you've created these summaries. Is that, is that right?
Yeva Koldovska: Yes, so we felt it ourselves and we've done our research that people value self growth but lack the motivation and means to really integrate it into their lives.
Yeva Koldovska: So Headway was developed not as a substitute for reading books, but as a tool that allows time-strapped adults to gain knowledge in a fun and easy way. And achieve their self-development goals faster. So what Headway does, Headway Up is our flagship product. It offers 15-minute text and audio summaries of nonfiction books of best sellers, um, as well as daily insights, challenges, et cetera.
Tom Butta: That's very funny. I, I live with a writer and, and she, you know, spends months writing a book, uh, and then it becomes like, I don't know, 350, 400 pages. And you've been able to summarize that book in 15 minutes. I love that.
Yeva Koldovska: Well, that, of course, depends on the book. Um, we focus on nonfiction books with, um, summarizing the key ideas and insights.
Yeva Koldovska: But of course, most people in Headway love reading as well. So we love, uh, spending time, dedicating time to read, but we understand that, uh, for people it is really hard to do. And, um, yeah. Getting to learn key ideas of the book is better than not reading it at all.
Tom Butta: So how are you promoting the app?
Yeva Koldovska: We're promoting the app with the ads on multiple channels like Facebook, Instagram, Google, etс.
Tom Butta: And so I imagine like there's that critical moment. Uh, when people have downloaded the app based on your really good promotional advertising, they've downloaded the app, and then there's that moment of maybe trying to figure out what's in the app, how to use the app, you know, call it the onboarding process, you know.
Tom Butta: How much do you guys focus on that?
Yeva Koldovska: Onboarding is one of the most important steps in the flow of the user going through your product. Of course, yes, the ad that they see is really important, whether it hooks them or not. But then, when they go to your funnel, whether it is on the web or on mobile, they start experiencing what your product really is from the very beginning.
Yeva Koldovska: And it's super important to show the right value to Explain what your product is about and, um, essentially to sell it to your audience.
Tom Butta: Yeah. I mean, I can't understate how important that first experience is just because as a company, Airship, as a company that works with. You know, hundreds if not thousands of brands who have apps that you probably use every day.
Tom Butta: We have found the statistic in the marketplace is there's all this money that's being spent now to get people to quote download the app, right? But only something like 8 percent of all those people that downloaded the app actually remain as an active customer after 7 days, after 14 days, after 30 days, and it just drops from there.
Tom Butta: But those people that do use the app are getting huge value from it, and they actually represent, you know, a really good cohort of customers, probably the most valuable customers that all brands have today. So it's good to know that you, you all at Headway, have taken that onboarding experience seriously.
Tom Butta: I think you, in our conversations in preparing for this, your team has coined the phrase empathy-based
Yeva Koldovska: onboarding.
Tom Butta: Can you define this, maybe talk about how your teams deploy this?
Yeva Koldovska: Yeah, sure. So for context, there is this dichotomy that is often faced by marketing and product teams. So, on the one hand, you want to make your onboarding flow a pleasant experience for your users.
Yeva Koldovska: You want to be honest with them, connect with them, and show that you care about them and their problems. On the other hand, you have your business goals, right? The conversion rates and revenue. Without these, you can't build a great product. But if you start optimizing for those, for the conversions and revenue, it is often detrimental to the first side of the equation.
Yeva Koldovska: So that's where the dilemma arises. How do you do it? Do you connect with users, or do you sell them your products? And we've faced this struggle at Headway as well. And what we've found is that there is actually a way to transcend this dichotomy, to do both, you know, to, uh, have and eat the cake at the same time.
Yeva Koldovska: Love this phrase. And that's, uh, what we call empathy-based onboarding. So the idea behind it is that. By being empathetic towards your users and their needs, you establish a kind of mutual connection during the funnel. You are empathetic towards their needs and their problems, and the user feels heard and accepted as a result.
Yeva Koldovska: You may have felt it in your life. For example, when you feel heard, it's easier to hear another person, right? So you get more receptive to what they're saying. And that same principle works for the onboarding. So the users are more receptive to your product's value, and it's easier to convince them to buy, which results in higher conversion rates.
Yeva Koldovska: So you have both. Both the connection and the conversion rate to purchase.
Tom Butta: I mean, if you've unlocked this significant challenge, I would even call this, you know, kind of a beast of a challenge, then I'd actually like to dig in a little bit more if you don't mind. You talked about this idea of this mutual connection.
Tom Butta: Right. Feeling heard. Can you maybe give me some specific examples of what that onboarding experience does that makes that happen?
Yeva Koldovska: Yeah. Yeah. So there are three main steps to building an effective empathy based on boarding flow. The first one is to identify the user's feelings, right? So the essential part of empathy is to understand.
Yeva Koldovska: The feelings. This is the basis for everything else.
Tom Butta: And how do you do that?
Yeva Koldovska: There are a ton of ways to do that. You can, um, do your user research, you can form your own hypothesis on what the user might be feeling at a certain moment on your onboarding flow. But the way to do it that I like the most is asking questions.
Yeva Koldovska: This is really simple, but sometimes it seems counterintuitive. You know, this wisdom that you have to shorten the time to value as much as you can. You have to help your user get to the value of your product fast. And questions, they stand in the way of doing that, but they are very useful. For the first thing is identifying the feelings.
Yeva Koldovska: So, as an example, you can ask simple questions. Are you a big-picture person or a detail-oriented person? What are your learning goals? Do you want to read this book? Are you interested in this? Or you can ask something deeper. For example, do you worry you're not good enough? For me, it's a, it's a deep question, I think.
Tom Butta: It is. Yeah.
Yeva Koldovska: Uh, you get to know more about your users and you have more opportunities to personalize your products for them after that. So as per some A B test results, we've tested adding more questions to our funnels on multiple products, and it has never failed. And we got more than 48 percent boost in conversion rate to purchase as a result.
Tom Butta: Wow.
Yeva Koldovska: I have a question for you, Tom. What do you think? How many questions are there on our web funnel? Take a guess.
Tom Butta: Um, five.
Yeva Koldovska: Oh, that's far. 35. 35. Yeah.
Tom Butta: You really do go deep, don't you? Or are they like, are they trees?
Yeva Koldovska: Yeah. And there is quite a lot of customization and different flows that you could take based on what you want to learn, what your priorities are, etc.
Yeva Koldovska: So that's the first example.
Tom Butta: I love this.
Yeva Koldovska: Yeah. Yeah. Um, let's go to the next step. There are three steps.
Tom Butta: So identifying feelings was first.
Yeva Koldovska: Yes. The next one is to acknowledge the feelings you've identified. Acknowledging feelings makes the user feel heard and accepted. One way to do it is to give the user direct feedback on their answers.
Yeva Koldovska: It really creates a feeling of talking to someone. Let's take an example.
Tom Butta: Yeah, exactly.
Yeva Koldovska: So, um, we have a question on our funnel. Are you an introvert or an extrovert, or both? Tom, who are you? An introvert, an extrovert, or both?
Tom Butta: Both.
Yeva Koldovska: Okay. Uh, so what we do next is we show you a pop-up that says, yay for the ambivert team.
Yeva Koldovska: That's what we call introvert and extrovert – ambivert. Okay. So we can say that people who identify themselves as ambiverts have their, own challenges to self growth. You have your own strengths and points of growth, and we will take this into consideration further in your journey.
Tom Butta: Brilliant.
Yeva Koldovska: Um, if you Told me you were an extrovert, I would say, yay for the extrovert team.
Yeva Koldovska: It's so good that you're an extrovert. Uh, we will take this into consideration and we understand the struggles that you have. So, um, you as a user can feel really heard in that moment that you're not just inputting your details in a long questionnaire, that it's a conversation.
Tom Butta: I love this. I feel like I'm in a therapy session here.
Tom Butta: Okay. I'm also the big picture. What are we going to do with that? Right? Yeah.
Yeva Koldovska: Yeah. You know, when you're very big picture-oriented, you can struggle with the details, with attention to them. So we can work on that, for example.
Tom Butta: It might've happened one time. Okay, sure.
Yeva Koldovska: So let's go to the last step. Okay. The last step is offering a solution.
Yeva Koldovska: Thank you. Right, so you are closing this loop of empathy-based flow. You've identified the feelings, you've acknowledged them, and then you have to offer a solution, which is something within your product that responds to the user's feelings. and solves their problem. For Headway, as we are a content product, our solution almost always lies in content.
Yeva Koldovska: What we do is highlight the relevant content that the user will receive after they purchase. For example, we have a question, do you feel good about your finances? If you say yes, we will say, okay, got you. That's really good that, you feel good about your finances. We will focus on other areas in your life.
Yeva Koldovska: Personal journey. And if you say you don't feel good about your finances, we will say, okay, we will add summaries about financial literacy, entrepreneurship, investments, uh, money management, et cetera, to your custom library. So this already gives some value to your user. Even before they started using the product.
Tom Butta: I love it. And do you, I'm just curious, do you, through the process of, uh, engagement, like as people are using the app, are you also probing, asking questions in a non-interruptive way?
Yeva Koldovska: When the user is actually reading summaries or listening to them, we try not to distract them with the questions. So this is more of a setup process, but of course we can ask, um, after reading the summary, What do you think about it?
Yeva Koldovska: What is your detailed feedback? And we'll, of course, take it into consideration further.
Tom Butta: So I'm gonna move on to another topic here. I loved how you talked about there's this dichotomy between say, product and marketing. Between, you know, what you know, might be good for the, you know, for the user, but also, you know, to, to reach your business goals.
Tom Butta: I might also potentially call that a bit of a conflict. Another area where that might be the case is between the people who are engaged with you on your app versus the people who are engaged with you on your website, right? Because what we often have found with many brands is that there are teams that are working just on the website and there are teams that are working just on the app.
Tom Butta: And then there are separate teams who are working to promote people to download the app or to sign up on the website. So there's like three separate teams and the experience that we have as a customer, because we're just one of us, but there's three different teams, is we actually have three different experiences.
Tom Butta: And they're not unified. So I'm just wondering how you think about the website and the app as, you know, two destinations potentially for the same customer.
Yeva Koldovska: Uh, yeah, for a mobile-first product as Headway was, and, uh, I think is right now, it is not common to have a web based subscription and a web version.
Yeva Koldovska: And the same thing is vice versa, right? If you started on the web, it is harder to, Go to the mobile app as an alternative platform. Uh, most of our products at Headway are multi-platform, so you can subscribe and use the product on iOS, web, or Android. And the reason why this option exists for us is because it helps us significantly boost our revenue and diversify the audiences, user acquisition channels, and revenue streams.
Yeva Koldovska: Uh, so for us, it is, at the same time, a way to provide our users with, uh, multiple ways to use the product, uh, to, to make it even easier to fit it into their daily life. But at the same time, uh, in terms of acquisition, it is a different type of audience that we are attracting for the web rather than to the app.
Yeva Koldovska: There are a lot of factors that, um, come into play here. I've come to believe that paying for a subscription on the web is so different from the app. This is the result of a lot of differences in the type of audience that comes to the website. Uh, since the payment is processed on the website, the user needs to input their card details, even for a free trial.
Yeva Koldovska: And this creates a difference because you need a higher level of commitment to actually go and input your card number, month, the year. The code, sometimes even the name, the postcode, et cetera. Uh, so these users need to be really convinced to buy your subscription, but they will stay more loyal to it.
Yeva Koldovska: They will have higher retention, reveal rates, et cetera. They also have a higher LTV. At least for us, for Headway, the web users. So it is, it makes a lot of sense for us to have both the mobile-based flow and the web-based flow and actually just give the users the opportunity to use the product on multiple platforms.
Tom Butta: Fantastic. Well, it sounds like you've done an amazing job of, of, uh, solving for the kind of self-development beast. You've seemingly tamed that one, right? With the summarized nonfiction content and this empathetic, uh, way of, uh, really customizing the experience for, for your, um, customers. How else are you expanding microlearning?
Tom Butta: You're involved in, I think, as the product manager for this new business. That's called Nibble.
Yeva Koldovska: So, at Headway, we are building a microlearning ecosystem of products. We've already launched several products. The Headway app, of course, the book summaries app, Impulse, which is the brain training app, actually the world's most downloaded brain training app right now.
Yeva Koldovska: And, uh, also, we've launched, uh, AddMile, which is a coaching platform with expert help to reach your personal life goals. And also we've launched Nibble, which is an all-around knowledge app. I'm working with Nibble the most, so I will talk about it the most. It provides short and interactive lessons on different topics from humanities, like art, literature, history, and philosophy, to STEM topics like math, logic, statistics, personal finance, and even biology. So these lessons are really bite-sized, really interactive, highly visual, and expert-crafted. And you can go through all of them in order to understand the world around you better.
Tom Butta: Wow. I love the name Nibble.
Yeva Koldovska: Yeah. It's like nibble, short pieces of knowledge.
Yeva Koldovska: It fits really well.
Tom Butta: It feels like a much better experience than just doing a search.
Yeva Koldovska: Yeah.
Tom Butta: Where you might get information, either get 8 million, you know, websites that you can find that information on or now, as you know, the search engines are summarizing some of that information, retaining you also, preventing you from going to those websites, which in and of itself is a big deal.
Tom Butta: Potentially a challenge for some of those brands. But you're taking that to a much deeper level, which is you're curating those bite sizes. And you also, I think what's really interesting is you've got it in such an array. You've got it in sort of deep, call it technical areas, but you also have it in more broad, call it humanities areas.
Tom Butta: Do you have access to all of it? Once you sign up.
Yeva Koldovska: Yeah. Of course you go through the onboarding questionnaire andwe actually get to learn about your goals, your preferences, your challenges. And, uh, we have our whole library of lessons and we try to curate to find the best thing that fits your learning style, your, uh, personal goals.
Yeva Koldovska: Something that you want, to work on the most. So that's, uh, that's really beneficial for the user because Google, maybe it knows this information, but it won't do it for you. So, yeah, you have a specific question, you can, you can come there, uh, to get an answer, but, um, with Nibble, you don't have to worry about finding this information yourself.
Yeva Koldovska: We will present it to you.
Tom Butta: And how much cross-selling or cross-usage is there between Hedway and Nibble?
Yeva Koldovska: We find that quite a small percentage of users have both Hedway and Nibble subscriptions. I would say that some of the goals that the users solve with Hedway and Nibble are similar, but mostly for one user it is okay to use both products.
Yeva Koldovska: One for growing from books, uh, to the real insights, ideas, knowledge from books and another to explore another set of subjects, right? So you won't have, uh, books about math with, uh, those explanations.
Tom Butta: Well, what's interesting is potentially you can use Nibble as a, as a feeding ground for interested. You want to go deeper, as you said, into something that you might have found out about.
Tom Butta: Oh, that's interesting. I'd like to learn more. Then go to Headway,
Yeva Koldovska: uh,
Tom Butta: in which to learn. Seems like a good flow.
Yeva Koldovska: Yeah.
Tom Butta: We talked earlier about, um, in our preparation for this, about, uh, an expansion you're making to a B2B play. Would you mind sharing a little bit about that?
Yeva Koldovska: Yeah, uh, of course. Uh, we've actually launched a B2B component to our business, which is Headway for Business.
Yeva Koldovska: It provides microlearning tools to upscale small, and mid-sized businesses and enterprise teams. As part of our offering, uh, we provide tailored learning paths, gamification opportunities, ability to find areas of improvement for your team. Uh, create some custom book summary collections, for example, that will target those areas of improvement.
Yeva Koldovska: Also, skill testing, soft skills of your employees, self-growth plans, analytics, et cetera, and our corporate solutions are already used by more than 200 corporate clients. Oh,
Tom Butta: wow. Well, what's next? I mean, you've been accomplishing an awful lot here. Are there anything, anything, any other beasts you're trying to tame, uh, out on the horizon?
Yeva Koldovska: I think that the next, uh, beast that we will have to tame is, uh, doomscrolling. Um, I've talked about it a little bit, uh, today. So doomscrolling is a habit. Of scrolling through short content on social media. So the idea is that, uh, you feel any free moment with, uh, this mindless scrolling. Why people do it is because it gives them an instant dopamine hit and the ability to occupy their minds with something.
Yeva Koldovska: And it's incredibly hard to resist and choose to do something productive instead, to read or gain new skills, or just be present in the moment. So dedicating time to something meaningful becomes increasingly challenging. And beating doomscrolling, replacing it with something better, like learning, is one of the goals at Hedway.
Yeva Koldovska: So Hedway is championing microlearning. Uh, with personalized, adaptive learning experiences that cater to every user's needs, learning styles, and preferences. Someone likes reading, someone likes interacting, and someone likes listening to something. So, uh, we've already launched several products that cover those different interests and learning styles.
Yeva Koldovska: And, of course, additional services, which will be aligned with our microlearning philosophy, will be coming soon.
Tom Butta: Very cool. Yeah. Yeah, you're right. There's that dopamine hit, and then there's the guilt.
Yeva Koldovska: Like, yeah,
Tom Butta: wait, what time is it? Oh my God. Right. I just spent, yeah. A friend of mine refers to it as the mindless scroll.
Yeva Koldovska: Yeah.
Tom Butta: Okay. This is great. It's now time for the closing segment of the podcast. A bunch of rapid-fire questions. Beyond Hedway, what's the one non-utility mobile app you cannot live without?
Yeva Koldovska: Um, apart from messengers and media, I do have a consumer subscription app that I really love. It is chess.
Yeva Koldovska: com. I love playing chess. Um, I've played it for leisure since I was a kid. My grandpa taught me. But, uh, as an adult, I've always struggled with, uh, two things with finding a partner to play with, with my skill level, and with learning from my mistakes. And, uh, chess. com has really helped me. Do it, and that's the subscription that I have, and I will gladly pay for it for some more years.
Tom Butta: Wow, that's great. Do you have a favorite app feature that you've ever experienced or maybe you remember?
Yeva Koldovska: I can highlight a feature from the same app from chess.com, which is a game review. When you finish your match, you can analyze your game. It shows you the quality of your moves. The mistakes you made, and even highlights lessons to complete to work on your personal issues that you're having in your strategy, in your tactics.
Yeva Koldovska: It's really useful.
Tom Butta: Wow, how would you describe what that is?
Yeva Koldovska: So you have your, uh, set of steps that you took, um, throughout the whole game. And when you finish the game, you can, uh, just press a button, which says game review. And, uh, like a coach will guide you through every step that you took. This feature will say, okay, here you made a mistake.
Yeva Koldovska: You should have played this, but you haven't seen this fork, for example. So you played the wrong move, which damaged your chances.
Tom Butta: Wow. That's quite fascinating. How much do you think this is maybe something we haven't even explored before? How much do you think AI is going to actually influence that exact feature?
Yeva Koldovska: Uh, I think it is already powered by AI. I think they should do it if they are not doing it right now. It seems powered by AI. Uh, so I truly believe that we can harness the power of AI, to do what we do even better. Yeah. To get more data, to find better solutions for our users. So I think that, uh, for Chess.
Yeva Koldovska: com, for Headway, for Nibble, we will continue to utilize AI to, to be better at what we're doing, at helping people grow.
Tom Butta: Well, Eva, You, not only in the work that you're doing, uh, making all of our lives better by making them richer. But you've certainly made my day a little bit better by this really, really fascinating conversation.
Tom Butta: So, thank you for your time.
Yeva Koldovska: Thank you, Tom. Loved our conversation as well. It was a pleasure to be here.
Voiceover: Thank you for listening to Tame the Mobile Beast brought to you by the team at Airship. Find out more about how you can help your brand deliver better, more personalized mobile experience at airship. com. If you enjoyed today's episode, please take a moment to subscribe and rate the show.