Joining Tom today is Danny Zagorski, the former Director of Product Design at SpotHero, a two-sided parking reservation marketplace that has connected more than 20 million drivers with their perfect parking spaces. While Danny recently took on a new role as Product Design Manager with Vivid Seats, his conversation with Tom is all about how his teams at SpotHero are dedicated to creating the perfect “Park” for their users.
Joining Tom today is Danny Zagorski, the former Director of Product Design at SpotHero, a two-sided parking reservation marketplace that has connected more than 20 million drivers with their perfect parking spaces. While Danny recently took on a new role as Product Design Manager with Vivid Seats, his conversation with Tom is all about how his teams at SpotHero are dedicated to creating the perfect “Park” for their users.
Focused on a problem all-too familiar for most, SpotHero makes finding a parking spot seamless for their users, and Danny stresses the importance of offering drivers a range of options for how to reserve their spot. Whether it be through their mobile web browser, over a phone call, on their mobile app, or even while you’re already accessing one of their partners such as Apple Maps, they enable their users to utilize the functionality of their choice.
Danny also talks about what key factors drive SpotHero’s retention, the ways they increase engagement without spamming notifications, and how they have expanded the value they provide through their partnerships with venues such as Madison Square Garden, Oracle Park, and even more.
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Guest Bio
Danny Zagorski is a product design leader, with experience growing multiple startups and product teams from 0-$500M+. He recently departed from SpotHero in August of 2023, and has taken his years of experience to Vivid Seats to lead as a Product Design Manager.
In his role at SpotHero, he led the B2B design teams, where he focused on helping parking facilities improve their operations and create fantastic partner experiences to drive retention and higher revenue.
He spends his days thinking about OKRs, how to improve research processes, and coaching designers to be better than they were the day before. We wish him all the best in his new role!
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Guest Quote
"When we do our testing, discovery, and actual design, we do try to go out there and meet the users where they are. It is a very real hands-on design experience and I think that contributes deeply to, you know, building that empathy for: ‘What is a user actually going through?’" – Danny Zagorski
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Time Stamps
*(01:05) Danny’s Background
*(02:15) What is SpotHero?
*(05:56) What comes after “The Park?”
*(08:19) What variables drive SpotHero retention?
*(10:18) The importance of partnerships
*(12:46) How SpotHero maintains consistency across mobile and web
*(17:11) The ways you can increase your engagement
*(19:36) Practical design systems
*(21:52) SpotHero's "It" Factor when it comes to venues
*(23:45) Rapid Fire Questions
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Links
[00:00:00] Danny Zagorski: Again, we're designing these products with the real world experience in mind. So when we think about accessibility, if there's a large glare, when you pull up to the garage, you have sunglasses on and you're on the phone with someone, you have to ask that person to pause their phone, pull up a QR code, you know, pensions, zoom in, et cetera, you know, change the brightness.
We don't want the user to have to deal with that. We're trying to build these magical experiences that we fit into that user's life. And a big chunk of that comes from the non-digital experiences that we've designed.
[00:00:33] Voiceover: Welcome to Masters of Max, a mobile app experience podcast. Please welcome your host, Tom Butta, chief Strategy and Marketing Officer at airship.
[00:00:45] Tom Butta: Welcome to another episode of Masters of Max. Today we have the pleasure of talking with Danny Zagorski from Spot Hero. Danny comes out of the product design group, so a really interesting perspective of what is a hugely valuable business. Danny, tell us a little bit about about yourself.
[00:01:05] Danny Zagorski: Yeah, well thanks for having me.
I've been at Spot here now for about five years. Currently I'm the director of product design. I've worn many hats here. We're a growing startup and, you know, over my almost 15 years of product design experience, you know, the actual industry of design has evolved during that time as it as it continues to evolve as well.
And so over that course, you know, I've experienced, you know, being essentially a product manager, being a UX researcher. Being a content strategist, and now currently my new challenge is helping to build out and grow and lead our product design team. At Spot Hero, we have 10 designers, and specifically where I focus on is our B two B side.
So how do we help our users? In this case, it's our. Parking facilities and parking operators. How do we help them become better operators? How do we help them drive great parking experiences for our end users, our actual drivers? And how do we essentially help 'em run their business on a day-to-day basis?
Super.
[00:02:03] Tom Butta: Your perspective's gonna be really, really great. To round out how we're talking about all of this on the show, may, maybe just you, you started talking a bit about Spot Hero. Maybe just give us, uh, the quick, the quick story on Spot Hero.
[00:02:15] Danny Zagorski: Yeah, so we're a two-sided marketplace. We do parking, right? So our product, the way I like to think about it, um, I have a unique perspective at the company from my background and on the B two B side.
But the product that we build and that we design and that we support is a park. So, however you want to slice and dice and think about it, what we are selling is a guaranteed parking spot for the time that you need. Or that the driver needs to enable their last mile or their last 50 feet and get them to where they wanna go.
And so be a two-sided marketplace. We have multiple types of users, we have operators, we have drivers, we have integrations that we partner with. We have third party partners such as Apple and a couple others that we can talk about. And we are also. At a scale where we are at about 300, 350 major markets throughout North America, including Canada and the United States.
So is
[00:03:11] Tom Butta: this typically a city play in terms of like where, you know, dense areas where it's difficult to quote unquote find a spot?
[00:03:19] Danny Zagorski: Currently, we're generally at larger and larger urban markets. We have explored and we are actively in. Handful of smaller markets where there are opportunities to drive things like event parking and monthly parking.
However, as you might be familiar with, like it's generally the larger urban districts that have the pay to park off street. I. Do you do any
[00:03:39] Tom Butta: work with airports?
[00:03:41] Danny Zagorski: Yeah, airports is one of our larger verticals as well.
[00:03:44] Tom Butta: Right. You know, it sounds like a really great background. You know, you've had UX experience, you've had content strategy, experience.
You've had, you know, consumer sort of research experience, and now you're driving product design. Does that incorporate all of that?
[00:03:58] Danny Zagorski: Yeah, definitely. So we're at the stage right now where we believe a kind of in the t t skill set model, where we want every designer to be able to manage the entire spectrum of design.
So, you know, we call ourselves full stack designers. They do everything from discovery research all the way through to animation delivery, creating great design systems management, you know, design ops, et cetera. So they're kind of owning all that. But we do believe in a design org where we have the T skill set.
So every designer can do it all to some extent, but is really good at one or two things. And when you combine all those people together, we have a design org that's really good at everything. I
[00:04:39] Tom Butta: think that makes a lot of sense because of something you said earlier, which I think is a fundamental truth as it relates to, to business today.
You know, my words, you know, experience is the new brand. Right. The experience that you have with a brand, regardless of what it does, is determining how you feel about that brand, right? Quote, people never forget how you make them feel, right? So how you make them feel, whether it was that was easy or that was extremely frustrating, you know, is something that they won't forget.
Right, and you're ju and you're judged, you know, by that. So having a team that has that full stack responsibility, seeing it across is probably a great way for you to achieve what you said earlier, which is it's all about the parking experience.
[00:05:27] Danny Zagorski: Yeah. Yeah. And we don't want skills to be a blocker to creating that experience.
Right. And so if part of creating that magical park or that magical experience is content, well, we have a designer on the team that is really good at content strategy and content writing, and they can go out there and coach the other designers and we can lean on them and we could build that into our roadmaps to help.
Again, create that magical park.
[00:05:51] Tom Butta: And so what happens if you create that magical park? You know? What's your hope then?
[00:05:56] Danny Zagorski: So we believe in the squad model here, where we have various teams focused on various problem sets or problem spaces, and so magic looks a little different to them depending on your viewpoint.
If you're kind of zoomed in, that could look like. Awesome retention for a driver, right? They, we move from four parks every 90 days to maybe five parks every 90 days on average. Something of that nature, from my perspective, the operator side, what does it look like? Is we get. More inventory from an operator 'cause they trust us more and we are exceeding their expectations in terms of driving more revenue for them.
You know, it's great. We have similar goals as our operators. They wanna make more money and we wanna help them do that. So one of the ways they do that then is by giving us more inventory, which we can then sell. So there are like very tactical things that come out of a great experience in terms of getting more inventory, in terms of giving us more there.
Trust and giving us more ownership over their business to some extent. So helping them set rates. We have a product that does dynamic pricing, similar to what you see at an airport. You know, the fewer seats that are available on a plane, the more expensive that that seat becomes, or that ticket becomes.
We do something similar that looks at the local landscape of how our other companies pricing, parking, what type of events are happening in the area, what does demand look like holistically, and that we set the right price for them. That's asking a lot from a small business owner. You know, let us price your product for you.
We're asking for a lot of trust there, and so when we create that magical experience, they start to give us that trust and we can start to make their business and their products more efficient and effective. I.
[00:07:27] Tom Butta: As part of that magical experience, is there dependency on the operators themselves to fulfill that?
They're a part of that experience,
[00:07:36] Danny Zagorski: right? Yeah. Yeah. That's a great, great point that you're touching on. We're, we're digging into that a lot more this year. So one of the ways we measure that is star ratings. So we do ask, after every reservation or every park, we collect a review, a star rating about that facility.
Or about that overall park. And a lot of times what we're finding is those one and two stars ratings that we get are based on things that we've originally deemed out of our control. The facility's dirty, the line was too long to enter the garage, the valet attendant was rude. Something of that nature.
And what we're really leaning into now is how do we create that great experience for our. Drivers that can then reflect positively on our operators as well and return to retention. And one quick kind of fun thing I wanna share is we recently did a pretty deep analysis on, you know, our millions and millions of parks that we've had over the years to look at what drives retention, what variables of an operator or variables of a garage drive for tension.
And the number one correlation we found was star rating, actually. So the higher that star rating is, the more likely that. Driver is to park at that facility and return back to spot here again in the next 90 days. So the correlations there, the data's there telling us that we need to be doing this, and we are starting to lean deeper into it.
[00:08:55] Tom Butta: That's fascinating. And, and, and it makes a lot of sense because when you're, I mean, I've been on the road now for two weeks in places that, you know, aren't necessarily, um, home to me. And so in looking at restaurants or looking at, you know, a place for lunch or a place for dinner or when they're coming up under your search, the first, really the first thing you see in that upper left corner is the rating.
And so if, you know, it's like they're automatically dismissed if, you know, they're, they're below a certain level. And I suppose, you know, that, that's just another universal truth. It goes back to the adage, um, you know, it's not what we say, it's what they say. And they are the customers speaking, you know, by rating, you know, their experience.
So that's fascinating.
[00:09:40] Danny Zagorski: Yeah. And, and when we think about like our, ourselves as like parking, like we know our drivers don't think about parking. We don't want them to, we want them to use us to relieve that anxiety about finding a stall or spot. We want them to have that guaranteed location that gets them to their event, that gets them to work, gets them to dinner on time.
And we wanna just make sure that we're doing that. And we can talk more about if it gets very complicated, the parking industry is not, As simple as it, it might seem at first glance. And so a lot of the work goes behind the scenes. How do we create those integrations? How do we know when someone scans in and scans out of a garage?
And how do we use all that data to create an awesome experience for our, our drivers? Yeah,
[00:10:18] Tom Butta: very, very cool. You mentioned before you understood the importance of partnerships. I know you've got a couple of really important ones. Would you mind just talking about those?
[00:10:28] Danny Zagorski: Yeah, partnerships has been a relatively new thing for spot here to get into.
And you know, when we thought about, you know, what is the strength of us as a business? What, what do we do really well? And it is merging the super complicated and detailed level of integrations that we have with over, or, you know, 8,000 to 10,000 facilities and blending that with great user experiences and driving that demand.
And so when we think about like, What industries work really well for us, you know, to partner potentially with, we think a lot about navigation systems or services that are maybe more on demand and also have that ability to do some prep and, and one of the big ones that we're dealing with right now is Apple Maps.
So this is something that we've launched in the last couple months really, where we're starting to see some fantastic results come from there.
[00:11:16] Tom Butta: So Apple Maps, does that mean you're in Apple Maps? I mean, when you're using Apple Maps, do you guys show
[00:11:22] Danny Zagorski: up? Yeah. So in the markets that we, we have, which we have over 300 markets in North America, if you search for parking, you can find a location and find a venue that if they offer parking, then you can, you can book parking to them.
[00:11:37] Tom Butta: So if they're a spot hero venue, then it'll show up as a, with an icon or something like that.
[00:11:42] Danny Zagorski: Yeah, it's on their point of interest card, but if you have, a good example of this is if you search for, say, venue New York, like Madison Square Garden, you click on at pin, there will be an option for you to book parking that will take you to some spot hero pages that allow you to then find the event you want to, you want to book and, and we give you the price and the parking that's relevant to that time.
[00:12:05] Tom Butta: Wow. Again, that's super intuitive. Right. What about other, are there other types of partnerships that you're doing that you can talk about even generically?
[00:12:13] Danny Zagorski: We have a couple other product types that we do partner out with. So we have web widgets. We're partner with thousands of various different event companies.
And msh Madison Square Garden, like if you go to Madison Square Garden website, you can book parking through their website. Through our products, we've partnered with various. Other apps in the past, including, you know, we tested out a partnership with Sonder, the app, so we're still kind of working through that.
We have some other partnerships that are in the works that I, I don't wanna necessarily talk about yet, but those are the big ones. That's very cool.
[00:12:46] Tom Butta: Okay, so we covered partnerships and we covered experience. I know that you have a really important app That makes sense. 'cause people are mobile and they're on the go.
But you also have a
[00:12:57] Danny Zagorski: website. Yep. We have a website, you know, and when we think about parking, we think about people that are typically on the go. But there is a segment or a vertical of of users that. Like the preparation and the peace of mind that comes with booking things ahead. And so we lean into that with web.
So when people are, you know, booking travel, like, like you might be doing right now, Tom, or you know, looking for airports, um, or thinking about what their next trip's gonna look like. We generally see them go through web first to get that reservation and then convert over to mobile later on. So
[00:13:30] Tom Butta: it's important for you to maintain both.
How, how do you maintain the level of experience? So there's consistency between the experience on the web and the experience, you know, in a Native app.
[00:13:40] Danny Zagorski: This is really near and dear to me as as how the design. So we have recently, we've, uh, maybe the last year and a half we started really digging into our design systems.
And how that works across all of our different platforms. And you know, we, we won't be, have time to go over all of them, but we have about, when I counted earlier, we had 19 different products that face consumers of various, various platforms and various segments and verticals of products. And we strive for consistency across the board with that.
And so, Our design team and product team in general is very collaborative. We have built that into our culture and the way we are organized so that we have constant communication and are aware of, you know, what our team is doing on mobile versus what our team is doing on web versus what we're doing on integration, so that we have consistency and functionality.
But then in terms of our brand, we lean heavily into. You know, driving those experiences and driving that brand language through our design system today.
[00:14:40] Tom Butta: So getting back to the app, obviously the location data I think is pretty important to help people intuitively understand what's nearby. Do you have a like preference center that's built in?
I mean, what's, you know, into your onboarding sort of scheme? You know when people that download the app, you know that there's certain questions that you know you need answers to, but the way in which you do that, we've found to be really, um, Well sensitive, right? Yes. Too much or too soon Then. People kind of just get turned off, right?
But if you find the right way to do it, it provides value and they're willing to share. How does that work for you?
[00:15:21] Danny Zagorski: Yeah, so we really have to design for the lowest comm denominator here. You know, like as we mentioned with, we have web, so we do have people that book not only on mobile web where we, we don't necessarily have Bluetooth and location and all that good stuff, and we also have people that call into our call center.
And book via call center and then print off, you know, print off a pass and read that number out to the attendant when they go park. So we have to really design for all these use cases. Um, and built for those. And so the way we think about it's then what's the minimum thing that we can design that doesn't require any of that extra need?
And how do we start to layer on those magical experiences the more info we get? So a good example of this is license plates, right? It's kind of no brainer if you're parking a car. You generally need to add a license plate if it's an open lot or something of that nature to make sure that you know, the right car is parked in the right spot at the right time.
Not everyone knows their license plate. And to your point earlier, a lot of times folks are driving, they're actively driving. We're, they're not gonna pull over, get outta their car and look at their license plate and then get back in and drive to the the garage. So how do we actually build those and how do we create a kind of just in time request throughout our various touchpoints that we have and checkout and post checkout to create that?
And so we do. Layer in those permissions as needed and really try to make sure that we're not just collecting that for business reasons, but we're collecting those permissions for great user experiences. Right? And so location, when we're asking for personal information like, uh, license plate, when we're asking for Bluetooth, like we wanna ask for Bluetooth to enable a fantastic.
Access point or entry and exit, you know, or the, the gate can open magically as you pull up. We need to really drive that value to our user, and so we, we do create the onboarding. We have multiple touch points where we ask for those, but ultimately we're designing for the minimal vial product, which could be, you know, that web user that has no permissions and doesn't know their license plate.
[00:17:11] Tom Butta: So what happens after someone's had an experience? You talked about repeat, you know, you're trying to get people to basically park one day more, you know, in a month. How do you maintain that ongoing level of engagement to get people to become, you know, loyal as it
[00:17:25] Danny Zagorski: were? Yeah. One of the ways is we want to meet the user where they're at, right?
You know, when you think about Parker, lot of times you think about just the commuter right, or the transient parker that's going out to dinner, but there are other parking needs out there. So we do have various products that. Enable that. And so we have event parking, we have airport parking, as I mentioned.
We do have different pricing and different products for folks that are commuting and booking five times a week instead of, you know, four times a month. We have. Parking for people that are maybe doing the reverse commute and need the monthly parking downtown and then reverse commuting out and don't need parking in the suburbs as an example, or don't need paid parking in the suburbs.
So we really are trying to build those parking types so that we can meet the user where they're at, and when that need approaches where they're, and we're top of mind and we've built that great experience for them, that they come straight back to us. And how do you
[00:18:15] Tom Butta: communicate with them after the fact?
Yeah,
[00:18:18] Danny Zagorski: we have a ton of campaigns around email. We have push notifications to help drive those needs. So we are currently building out the process of how do we use those types of communication to maybe reinforce or create that demand in the first place. Um, so there's an event, we know you parked at this garage last week.
Do you need to park here again? And so we are doing those kind of. Upsell campaigns at checkout and post checkout after someone has purchased. We're trying to do those upsell campaigns to remind them that there is a need to park and that our job here is to create that. Consistency to create that experience that users know what to expect when they do park with us, and that we actually can execute on that and create a fantastic experience for their second time.
I
[00:18:59] Tom Butta: think you know, it, it goes without saying that when apps are done well and these types of services are done well, our lives just get better. And I love the fact that you have this team of people who, you know, can touch every form of that. Experience, but they have responsibility for the whole as opposed to just a small piece of it.
I mean, they might go deep on a small piece of it. Sure. But they have to have that, what'd you call it? A T bar? Um, yeah. T skillset. Yeah. T, t Skillset. Right. Because then you have an appreciation for the other parts that contribute to it, no matter how good their particular part might be. Right?
[00:19:36] Danny Zagorski: Yeah. And just like this, talk about design for a second here.
It's like, you know, I talked about design systems. We do deeply believe in accessibility as well, and not just from the standpoint of, you know, are the buttons, the right size, et cetera, but we talk a lot about drivers are on the go. And what does, what does that mean when you're on the go, where are you going?
Are you driving at night? Are you driving in full sun? Are you driving underground? You know, in Chicago we have a couple garages that are fully underground. You know, how do you get those location permissions? Maybe you don't even have cell service sometimes, so how do you get that parking pass, the QR code to actually scan in?
And so when we think about accessibility, that is deeply tied into a, you know, that magical experience that we have. And so we're building, again, we're designing these products with the real world experience in mind. If there's a, a large glare when you pull up to the garage, you have sunglasses on and you're on the phone with someone, you have to ask that person to pause their phone, pull up a QR code, you know, pinch and zoom in, et cetera, you know, change the brightness.
We don't want the user to have to deal with that. We're trying to build these magical experiences that we fit into that user's life. And a big chunk of that comes from the non-digital experiences that we
[00:20:39] Tom Butta: design. Yeah, that's interesting to have. Thought through all of that as part of that experience.
Just the two things you mentioned right now, you know, I'm sure those have come up. Do your teams, besides talking to customers and getting feedback, do your teams actually become the customer and do you use your own services and do you try stuff? How, how much is experimentation built into what you do?
[00:21:00] Danny Zagorski: Deeply tied into it. Yeah, I was just in a garage on Monday actually testing out some, some new products we have when we do our testing, discovery and actual design, we do generally try to go out there and meet the users where they are. So whether that's parking in a garage and you know, sitting in their car, sitting in the back seat of someone, some stranger's car and watching them go through a parking garage has been a monthly occurrence, I feel like to a lot of our designers.
So it is a very real hands-on design experience, and I think that contributes deeply to, you know, building that empathy for what is a user actually going through. You're not gonna get that from just looking at data. You're not gonna see the valet behind our user flicking them off because they're going too slow, right?
And our app's not loading fast enough and there's pressure behind them and horns honking. You're not gonna feel that from just looking at data. So we do. Deeply encourage people to go up, designers, product managers and engineers to go out there and experience it.
[00:21:52] Tom Butta: That's great that you do that. I'm sure the user experience, the Parker's experience is that much better because of it.
What are your main selling points in terms of bringing in new column venues, you know, or new inventory as it were? You know? So you're talking about Madison Square Garden. I expect that that's a model for maybe others around the country. Where do you mean selling points? And why do they ultimately choose you versus others?
When we
[00:22:15] Danny Zagorski: think about kind of venues, whether that's an event, venue or, or a facility, if you think about it, where are those locations? They're generally in extremely expensive real estate markets and so a massive parking garage or an open lot takes up a lot of space and is is really expensive. Our partners, in terms of our operators and event venues, they don't want that just sitting there empty.
You know, whether that's during an event or maybe they're during the off hours or overnight, things like that. And so that's where Spot Hero comes in. We have the ability to drive demand to facilities that need it, whether that's in, again, in off hours and fill those lots and drive additional revenue that they didn't have in the past, or in the case of something like Madison Square Garden, which you know, they're gonna sell out every event that they host, basically.
Where do we come in? We come in by creating that. Efficient operations, that predictability and those great customers that know what to expect when they get there and they're not causing issues when they get there. You know, they're dealing with spot hero with any issues they might have, rather than dealing directly with, you know, Madison Square Garden's attendance or, or the operators that manage those lots.
And that creates efficiencies for these businesses elsewhere. They don't need to worry about parking because we got it for them. We're gonna handle that.
[00:23:31] Tom Butta: Really cool. It's been great listening to you talk about this. Parking is always, you know, more of a hassle than anything, and you've brought it to the, you know, to the modern era here and digitized the whole process and seems to be benefiting everyone.
So congratulations on a business that's, that's clearly growing. Anything else you want to cover because we can get into the rapid fire conclusion of the conversation. No, I've at it. I'm ready. Okay. Alright. Android or iPhone?
[00:23:58] Danny Zagorski: Android. For the last 10, 12 years. Yeah.
[00:24:01] Tom Butta: Wow. Flip phone or, or
[00:24:02] Danny Zagorski: the, no, I think I have a Samsung right now.
Yeah. Uh,
[00:24:06] Tom Butta: yeah. Okay, cool. What app can't you live without? I.
[00:24:10] Danny Zagorski: Ooh, there's this really great app called Trout Routes. I'm a big fly fisherman. Wouldn't expect it in Chicago, but we do have a lot of good opportunities in the area. But trout routes maps out all of the different waters that you can fish at in the area.
Um, and so I use that quite often. So shout out to
[00:24:25] Tom Butta: them. All right, good for you. Alright, well, what do you use every day?
[00:24:29] Danny Zagorski: Spotify. Alright. Easy one. But probably six to eight hours a day. Spotify is on at my house. Oh my.
[00:24:36] Tom Butta: Wow. Alright. What new app features or mobile trends are you currently
[00:24:40] Danny Zagorski: loving? I. Yeah, so I'm a designer, so maybe, maybe this is, uh, more focused on that, but there's a couple things that I've, I've seen come out that I really love.
One is the actual adoption of skeleton loaders. So when a page loads, maybe it takes a second, maybe it takes two seconds to load. It's really setting the stage for what a user should expect when that design is loading. And so you immediately load a. Skeleton image or you know, an idea of what is to come, whether that's, you know, a little photo snippet, a blurred photo.
I've seen a couple apps do that I really like. Yeah, yeah, yeah. And then as that data comes in and the loading comes in, you, you fill out the rest. Not only are they people using them now, but it's actually like they're part of the design and part of the brand. And so, uh, some companies are actually incorporating that into the brand language.
And it's, it's just a really nice, delightful element. That's smart
[00:25:30] Tom Butta: as opposed to the long slow reveal where you don't really know what's going to show up. Yeah. Okay. Anything else? Other features or trends?
[00:25:40] Danny Zagorski: I. For design. Again, I'm a, I'm a dark mode guy, but, uh, the use of different primary colors. I know this is maybe nerding out and undesign, but the use of, like, I've seen a lot of black CTAs lately.
If anyone wants to argue against me on this or have a discussion, I'd love reach out to me on LinkedIn. But I really like the black CTAs lately. I think it's, it just really, you talked a lot about brand, like. That's one way to make a statement.
[00:26:06] Tom Butta: Very cool. Yeah, it's dramatic for sure. Right? So, yeah. Okay. Uh, favorite vacation spot?
The one
[00:26:12] Danny Zagorski: that always comes to mind and I can't get outta my head, uh, is the Air and Islands in Ireland. They're these set of islands on the, uh, would that be the West coast of Ireland? You know, just looking out to the Atlantic and there's this old fortress on the west coast of the islands. That is a half oval on a 200 foot cliff, and I can't get it outta my head what the people that built that, what they must have experienced and felt when they're on the edge of the world like that.
I think about it all the time.
[00:26:42] Tom Butta: Yeah. Yeah. The a Aran Islands are beautiful, Ireland's beautiful. And um, by the way, there's some pretty decent fishing there too. Yeah, yeah,
[00:26:49] Danny Zagorski: yeah, yeah. I, I fished out there.
[00:26:52] Tom Butta: Did you? Good for you. Yeah. What about, uh, shows? Are you binge watching anything?
[00:26:56] Danny Zagorski: You know, I have a couple young kids, so I don't have as much time as I used to, but the Formula One on Netflix show has been, has been top of the list for me.
Yeah. Those shows that were
[00:27:06] Tom Butta: really, really cool, the inside look at, you know, give a given sport, whether it's, I guess Formula One, they've got golf, they've got tennis
[00:27:13] Danny Zagorski: else. I did just binge the Tour de France one too. Uh, I think that was on Netflix. I forget what that was called. Oh, yeah. But similar idea behind the scenes of Tour to France.
Was CCRA crazy? Yeah, yeah. Yeah.
[00:27:24] Tom Butta: Very cool. Well, Danny, thank you so much for your time. Uh, this has been really, really, really insightful and you've helped me understand a very fundamental need that in some cases, cases is a blocker for doing something because it's like, yeah, we're never gonna find a spot, so let's, let's not even drive right.
So, um, the fact that you've eliminated that and made it an enjoyable experience so that it's so much so that it just kind of goes away so you can get to do the thing that you want to do without having any stress. That's huge value. So well done for you, to you and the team, and I wish you much success.
[00:27:58] Danny Zagorski: Thanks, Sam. Appreciate it.
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